How to Use Resident News to Market Your Community

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How to Use Resident News to Market Your Community

As a property manager, you know the importance of conveying a clear message to your current residents, prospects, visitors, and anyone who lands on your website and social media profiles. You also know that each message needs to targets these different audiences in the most effective way. For example, current residents need information that is specific to your community, like upcoming events, lease renewal specials, or changes to your community’s policies, while prospects need to know why your community is the one they should call home.

If you’re a part of the Resident News tribe, or want to be, you have a unique opportunity to improve the lives of every member of your community, by positioning your message where residents and prospects can engage with it most easily!

Ready to take your marketing efforts to the next level? Learn these easy social marketing techniques to enhance your relationships to residents and prospects, ultimately endearing them to your community for the long-haul!

Make the most of print materials

Marketing materials in print, such as fliers, business cards, welcome kits, brochures, which Resident News provides to many members of our tribe, are important marketing basics that convey an explicit sales message:

“Call me at ### to set up your tour.”

“We offer such-and-such floor plans and A, B, C amenities.

By giving customers something tangible, you help them keep your community’s message in plain sight, whether taped to a refrigerator or slid into a wallet, where others can see it. When used skillfully, these basics become high-power tools that build relationships with customers from Day 1 and set your brand apart from competitors.

Chances are, you want to enhance those relationships by adding value to the resident experience. With Resident News in your corner, you can provide residents and prospects with original articles that speak to the interests and lifestyles of today’s renter. You can do this one of two ways:

  • Choosing from our original content, including how-tos for setting goals, saving money, decorating and entertaining on a budget, optimizing a fitness routine, exploring new hobbies, preparing healthy, tasty meals, and more.
  • Customizing our templates with info specific to your community, such as events, policy changes, and announcements.

But here’s the important thing:

Simply handing customers a copy of Resident News is not enough. Go the extra mile by…

Talking to current residents about the newsletter

When you receive your newsletter shipment each month, take a moment to read through to familiarize yourself with its contents before distributing it. When residents visit the leasing office or you run into them out and about around the grounds, make a point to initiate conversations with them about the content, most especially drawing their attention to how it can improve their lives.

For example:

“Hi, Ashley! Did you have a chance to read the July newsletter yet? There is a great article about being more eco-conscious. Let me know what you think!”

Giving prospects a packet of current and past issues

While you use the newsletters to engage with residents, you can also include it in your strategy for nurturing relationships with prospects.  After giving prospects a tour, send them home with a packet of current and past issues of Resident News, verbally specifying how the newsletters come into play.

For example:

“Check out these newsletters we use to keep you informed. You’ll see the calendar and event announcements, as well interesting articles, like this one on being more eco-conscious. There’s even a trivia contest …”

Promote and share your newsletter on social media and your website

In the age of social media and mobile technology, it’s important to position your community’s message in close digital proximity to what residents and prospects are doing when they log in to these technologies. Resident News can help you do that with our digital newsletters and Social Uplink service.

These are just a few of the ways Resident News can be a part of your rental community’s success.

 

Want more info on effortlessly communicating with your residents?

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